When and how often?

You’ve probably worked for hours working on your email campaign and the copy you sent could be selling sugar to Eskimos But there’s a issue: If your intended recipient isn’t able to open the email and go through it, then all your efforts went to go to. So, how can you make sure that your emails get read? It’s true that it’s impossible however, the timing and frequency are essential elements to be considered in order to give you the best chance to reach your customers https://www.growbots.com/blog/best-time-to-send-email-campaigns/.

Who Do You Send Your Mail To?

There isn’t a set timeframe or frequency because the frequency and timing at which you send out emails will be contingent not just on who you’re aiming at and your motives for reaching out to them. Instead of focusing solely on when you believe you’re most likely to convey your message take yourself into the shoes of your clients. Focus on business customers throughout the day between 11am to 3pm, on Tuesdays Wednesday, Thursday or. People are more likely to be working between 5pm and 8pm during week, and also during the day on Saturdays and Sunday.

When isn’t it a Good Time?

It is clear that three am on a Tuesday isn’t likely to be the best time to get people awake and eager to open your emails. However, sending your emails at 9am on a weekday isn’t always the best option. You are the expert in your business as well as you (presumably) are aware of your clients know what they want, and the products you’re selling them. Therefore, it follows that each email you send to them has to have a purpose and be pertinent to their needs. If your email doesn’t appear appealing, which is to mean relevant, they’ll send it right to the trash. Don’t make it too cute or sales-oriented and you’ll do your reputation a disservice. Your target audience receives tons of junk mail in their email boxes every day that your messages need to have the best chance as it can of getting read.

So, how often should you Let Them Know?

This is also dependent on the goals you’re trying to accomplish. You send out your emails too frequently and they’ll forget to reach out when they’re ready to be an actual customer. If you’re the one who is really irritating and sends boring, uninteresting emails to them every day, they’re likely to become bored and stop receiving your emails. If you’re sending them content that interests them, is relevant to their interests or needs and written well there’s a good chance they’ll be interested in reading them. If they’re not able to do it for it on more than one occasion it’s not a bad thing if they be inclined to keep sending them more.

Imagine Your Customers Like You

It’s true that you cannot ever be expected to know the time when your recipients are having a positive as well as a bad one, attracted by something new or are arguing about work issues or are just too busy to read any other emails than those marked as urgent. The buying decisions of people are often cyclical, and generally can be classified into three types: They can be content with their current situation or they may be interested and browsing but aren’t ready to spend any money or are eager to purchase. Send a string of emails to individuals at different times and you’ll be able to predict that they will not always respond in the same manner.