SEO is the process of optimizing a website’s content, on-page and off-page, in order to gain better visibility, traffic and conversions. The primary goal is to earn highquality organic search engine traffic, which is non-paid, resulting in more leads and sales.

On-Page SEO – The largest bucket of SEO marketing activities, on-page optimization focuses on the content on your site, including text, images and videos. This involves creating and updating content that targets keywords related to your business, ensuring that your pages are optimized for search engines, and using the right HTML tags.

Keyword research – This is the first step in an SEO strategy and helps you understand what your customers are looking for when they perform a search. It also allows you to identify which terms your target audience uses when searching, and which ones are likely to get you the most traffic.

Title tags and meta descriptions – These are the blurbs that appear on search results pages. They need to be compelling, and include the relevant keyword in a natural way. They should be 155-165 characters, and make it clear what your page is about, and why it’s the result that users want to click.

Image file names and ALT tags – The files that you create for your images need to be named so that they’re easy to find, and you should use the keyword in these as well. Getting the keyword in your file names is one of the most important on-page SEO techniques you can do.

Technical SEO – In addition to on-page SEO, technical search optimization involves making changes under the hood of your site in order to improve its performance in the eyes of search engines. This includes optimizing your site for mobile devices, ensuring it’s fast and responsive, and improving the overall UX of your website. More info

Local SEO – This involves optimizing your site for Google Maps and the local listings of search engine results, as well as boosting your Google Business profile. The main goal is to get your business found in the local area, and it’s often a great way to increase your visibility on the web.

Link building – This is a crucial part of SEO, and involves building links to your website from other websites. This is a great way to boost your domain authority, which Google views as a strong indicator of a valuable website.

Reputation building – This is an important part of SEO, and helps build your credibility with your customers. It can involve contacting other businesses and asking them to link to your website, as well as creating and publishing content that reflects positively on your company.

SEO is a long-term, repeatable process that can help you get more relevant traffic to your website. It involves a variety of different tactics and is usually accompanied by other marketing strategies, such as paid search ads.